The PopStack Powerhouse
For over a decade, we created viral moments, built global communities, and shaped the uplifting, high-performing social media presence of The Ellen Degeneres Show.
With 23 billion views and 300+ million followers across platforms, our content didn't just reach audiences it moved them.
Meet the Minds Behind the Millions and Billions
Greg
McGurk
Award-winning producer, editor, and creator with decades of experience delivering viral, high-impact digital and branded content. Known for his versatility and sharp creative vision, Greg has led end-to-end production across platforms and formats, driving billions of views for global brands and A-list talent. His portfolio extends to podcast and series production; creative marketing for TV and film including Breaking Bad, Twilight, and The Hobbit; and work with top media companies. With a passion for impact, his work is grounded in innovation, collaboration, and culturally relevant narratives. Greg’s enthusiasm extends to making a mess in the kitchen with his family, early morning rounds of golf, and spotting wildlife (especially owls).
Mariah Peterson
Former Head of Social Media for The Ellen DeGeneres Show, where she spent a decade turning viral moments into global engagement and helping build one of the most recognizable digital brands in entertainment. She’s led content, strategy, and community at the highest level, and brings that same expertise to brands looking to grow with intention, creativity, and cultural fluency. Mariah is known for her collaborative style, creative instincts, and love of a well-timed pop culture reference. Offline, you’ll find her with an iced coffee in hand, with her husband and son, and way too invested in Bravo storylines.
Maria Brasco
Wurmbach
Expert at channeling her Hollywood roots and agency chops into scroll-stopping content and strategy. From The Ellen DeGeneres Show to social campaigns to viral moments with Jennifer Coolidge, Maria knows how to craft stories that connect and convert. She has led social at NYC-based agencies like MATTIO Communications and KCSA Strategic Communications, with clients ranging from the #1 audio company in America, iHeartMedia, to the international leader in cannabis, Curaleaf. Offline, you’ll find her in the garden, hitting the pickleball court, or plotting her next travel adventure with her husband and daughter.
Rish
Manepalli
Award-winning storyteller with over 20 years of experience. His videos have garnered over 500 million views on platforms such as Spotify, BuzzFeed, Amazon, and—last but definitely not least—The Ellen Degeneres Show. No matter the medium or vertical, Rish has cut, produced, or directed for it. With a love for original content and finding the joy, humanity, and humor in all that he does, Rish excels in working with teams and bringing ideas to life. He's currently based in Paris, with his family who he's crazy about and who also drives him crazy, with no pets but with a plant named Monstruosa that refuses to die.